The generated apps ship from your developer and seller accounts, never from ours. These seven runbooks cover each store in the order its console asks for things: account, build, listing, review. Phones take the .aab and the Xcode project; the TV stores take the Tizen .wgt, the webOS .ipk and the Roku channel package. Store fees go straight to the store; the apps themselves are included in your plan.
What the apps do, and which plans include them: radio station apps and Smart TV apps.
Every build is downloaded under Build your apps in the control panel. The store decides the format, and whether you or the store signs it.